Your customers' first impressions are obviously pivotal. For your company’s identity or your product to be effective and compelling, it is crucial to expose and establish the attributes, qualities, heritage, equity, position and guarantee of your brand. Defining your brand provides the best foundation for the design.

A logo is the center of a your identity. It reflects the personality, power and spirit of your brand. We research every characteristic of your brand to produce unique, custom designs that express your company's greatest strength - your image.

When photography just isn't enough, an illustration can be tailored to communicate emotions, style, instructions, stories or create a product concept. We can illustrate a wide range of styles from realism to cartooning, which ever best fits your needs. We create original illustrations to better communicate your message.

Illustration Avenues:

1. • Technical
   

2. • Editorial
   

3. • Music
   

4. • Greeting Cards
   

5. • Animation
   

6. • Characters
   

7. • Book Publishing

Concept sketching is a free-wheeling type of informal drawing that helps you flesh out the basic design before advancing to the more exacting scaled drawings or final piece of artwork. The essence of sketching is simple: draw whatever pops into your mind, revising as you go until you find a design you like best.

You get your first look at the project-to-be, and you can work out the bugs in the overall look of the design without laboring over the details. Think of it as the brain storming process.

Packaging is the most effective means by which the marketing for your brand is visually communicated.

We understand how to connect form and structure, materials, color, imagery, typography and design elements with product information to create a marketable design for your product. Your package design serves to legally represent your product and its purpose, and visually identifies and distinguishes your product and brand within the market place.

The package is the first thing your customer will see. We take the most innovative approach possible to incorporate creative solutions that will be most beneficial to you and your customers.

Environmental design is a disciplined approach to interior design that aligns a three-dimensional space with the brand positioning. This marketing tool aims at expressing the brand's essence in retail, showrooms, work areas, trade exhibits and any other customer-oriented spaces.

The experience can be delivered with all its complexity and nuances. Environmental design can literally delight the five senses and provide memorable experiences.

Environmental design is a combination of mood, look, and sensory perception created by the environment and the front-line personnel. It is complementary to product design, advertising, merchandising, web design, PR and generally everything that the customer can see, touch or perceive.

With the industry focus on the consumer's experience and its impact on creating brand loyalty, point-of-purchase advertising has taken on an important role in marketing and promotions. It is the final, all-important step in the process of capitalizing on brand awareness and influencing impulse-purchasing decisions. It is a critical component of any consumer marketing campaign.

P.O.P. Avenues:

1. • Displays (Temporary, Semi-Permanent and Permanent)
   

2. • Signing (Die-cut – 3D Dimensional) 
   

3. • Promotional devices (Direct Mail, In-store Handouts)

This is the process of bringing a new product to the market. Product Design is industrial design, engineering and manufacturing. My focus is on the idea generation and concept development. I will create concept sketches, 3D renderings and 3D models. All of which can be sent to a number of U.S. and Overseas companies for testing, manufacturing or implementation.